Your Dollars at Work

The 2010 Annual Report is now available. Click here to download.

2010 Sources of Revenue

Revenue to fund NMMA programs was $10.3 million for the twelve months ending September 30, 2010. Net Boat Show Revenue accounted for 38% of revenues, and included results from the newly acquired New England Boat Show, as well as profits from the sale of the Toronto Boat Show in March, 2010. The Grow Boating Initiative (GBI) and Discover Boating accounted for 11% of the revenue in 2010, the second full year of the GBI assessment redirection effort. Dues accounted for 20% of revenue, reflecting a total NMMA membership base of more than 1,300 members. Certification programs and products accounted for 14% of revenue, while International Marketing Programs provided 6% of revenue. Affiliate Programs and Miscellaneous revenue sources provided 1% of total revenue.

NMMA revenue is reinvested in programs that strengthen and grow boating.

2010 Uses of Funds

NMMA Program Expenses for the period ending September 30, 2010 were $10.2 million, exclusive of show operations.

During FY10, NMMA continued to add significant value to its members’ companies and the greater recreational boating industry. Significant issues addressed by Government Relations (GR) include: enhancing credit availability for marine manufacturers and dealers via the SBA Dealer Floorplan Pilot Program, successful exclusion of all marine dealers from new regulations in the Dodd-Frank Wall Street Reform Legislation, organizing a 50-member strong Styrene Task Force, and opposing the introduction of E15 and the EPA's partial waiver for E15.

NMMA continued to expand its social media presence on Facebook with the release of “Making Waves”, an on-line game that helped increase the number of Discover Boating's Facebook fans to 39,000. The Recreational Boating Statistical Abstract was expanded with an enhanced import/export section. Membership created the NMMA educational webinar series, hosting 12 webinars during the year.

Throughout all functional areas, in a difficult environment with reduced resources, NMMA continued to produce significant value for the industry.

Public Policy:
NMMA provides leadership on key issues of industry-wide importance to protect its members’ interests. NMMA works to shape public policy at the federal, state and local levels to help recreational boating grow and thrive. Learn more

Marketing:
NMMA’s marketing and communications team delivers positive messages about boating to influential audiences and promotes the marine industry and the boating lifestyle through Grow Boating, public relations, boat shows, and Discover Boating.

Quality Assurance:
NMMA oversees industry best practices in quality, safety, consumer satisfaction and training to improve the boating experience for the public. Learn more

Member Communications:
NMMA keeps you informed—sharing news of the association’s programs and initiatives through a variety of electronic newsletters. We strive to make sure the right information reaches the right people in a timely and effective manner. Learn more

Industry Data:
NMMA collects, analyzes, tracks and delivers industry-wide and niche-specific data critical to decision-making in today’s dynamic marketplace. Learn more

For additional information about NMMA’s services, download the 2010 Annual Report.